Objective
- To establish SOOQ as the leading innovative online platform for fresh and fast-moving consumer goods (FMCG) by emphasizing convenience, quality, an engaging shopping experience, swift delivery.
- Increase Number of App Installs.
Challenge
- Name language, color scheme, and uniqueness.
- Generate the maximum number of app installs through YouTube for App launch.
Results
- An Arabic based catchy and easy to retain and pronounce name.
- A 3 color-color scheme, with black conveying empowerment, white for a relaxed mood, and a cyan blue creating perfect balance of elegance and vibrancy.
- A %27.3 View-through Rate.
- Conversion Rate: %2.5